Whether in a shopping mall or a medical center: Third-party locations bring the bank's brand and its services to where the customers are. To better serve its customers, the Sparkasse Gengenbach savings bank in Baden-Württemberg has KEBA cash recycling systems in two Edeka supermarkets.
Sparkasse Gengenbach has had an ATM in the Edeka market for a long time now
It allowed customers to withdraw cash while shopping in the supermarket. When the management of Edeka planned on opening another store, they contacted the savings bank, which happens to be the house bank of the company.
Mr. Moser, Head of the Organization Department, spoke to IM TREND about the history of this collaboration and the benefits gained for everyone involved.